True Religion Opens Doors TRUE RELIGION OUTERWEAR

Hey everyone, I thought this was interesting considering most people know True Religion for their jeans. I wouldnt really expect them to come out with an outdoor clothing line, but Hey! check it out. Mabye True Religion will be the next big outterwear company next year?!?

-Kristen Carnie

In Brief: True Religion Deals... Contreri Memorial Set... Union Taps Creative Director

True Religion Opens Doors TRUE RELIGION OUTERWEAR: Seeking to move beyond premium denim into lifestyle apparel, Los Angeles' True Religion signed a worldwide licensing agreement with Pash Industries LLC to produce and sell outerwear for men, women and children. New York-based Pash, which owns brands such as Ramosport US, French Coat and Tryst New York, will design and market leather clothing and outerwear made of shearling, down, wool, cotton twill, washed cotton and cotton canvas. Pash plans to begin shipping the line in July. The deal follows True Religion's announcement in November of its first-ever licensing deals with Italy's GMI Corp. for footwear, as well as with Bourbon, Mo.-based Paramount Apparel International Inc. for headwear, scarves and gloves.

For the full article click here: http://www.wwd.com/search/article/111898?query=licensing