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Licensing-3 LIM College, New York

Wednesday, January 24, 2007

Fashion and Technology Merge in the New Abacus Smart Watch 2006

Fashion and Technology Merge in the New Abacus Smart Watch










Microsoft Corp.'s Smart Personal Objects Technology (SPOT) initiative today launched the next generation of Smart Watches for MSN Direct: the Abacus Smart Watch 2006. These newest watches feature double the storage capacity of previous watches, improved download speed, a thinner bezel and several stylish bands.

Abacus Offers More Styles, Choices
From Fossil Inc., one of the original providers of Smart Watches, the new Abacus Smart Watch 2006 is the next evolution of the Smart Watch category. It features a metal bezel and a choice of watch bands: black leather, brown crocodile leather, green fabric, classic metal or modern metal. In addition to the new styles, with the increased storage capacity and download speed, wearers of the Abacus Smart Watch 2006 can download even more MSN Direct channels, providing them with additional value and a wide range of choices.

The new Abacus Smart Watch 2006 is now available online at Brookstone.com, Amazon.com and MSNDirect.com for $179 MSRP (all prices are U.S.), which includes a one-year subscription to the MSN Direct Smart Plan (a $39.95 value). The MSN Direct Smart Plan features content such as news, weather, sports scores, stock quotes, movie times, traffic (in beta and where available), daily diversions, horoscopes, lottery results, and downloadable watch faces including special holiday-themed faces. For an additional $20 per year, consumers can receive their MSN Messenger personal messages and Microsoft Office Outlook calendar sync.



I think this is a very interesting merge. This article is about a mix of fashion and tecnology with a watch and microsoft. It seems like a cool idea for people who would use this, but when i googled the watch I was shocked to see how unfashionable it really was! I believe that they could of thought of a way to make it look more fashionable and not boring. The price is not expensive but I think the annual payments will not draw customers.


--- R
enata Levin

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