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Licensing-3 LIM College, New York

Sunday, January 21, 2007

Pitti: McQueen's Florentine Moment

Godfrey Deeny

Friday January 12

Florence - Though he personally was nowhere near Pitti, the giant men's wear and accessories trade show that opened in Florence, Italy this week, the trade fair is turning out to be a very good one for Alexander McQueen, whose latest selection of sneakers for Puma and debut luggage line for Samsonite attracted a huge throng of media and buyers.

Puma officials at one stage closed the McQueen section for Italian TV but most of the day it was packed with the curious and the commercially minded checking out the designer's latest footwear.

For next season, McQueen themed the footwear around his human cat concept, the part black panther part super athlete figure used in advertising, whose profile appeared etched onto sneakers or printed inside trainers...

In a separate Pitti pavilion, Samsonite Black Label displayed McQueen's new line for the American luggage brand.

A canny mix of high-tech and gothic futurism, the standout piece was a wheelie-weekend case that mimicked a rib cage, based on a mould from a real man. Ergonomic, thoroughly new and even done in black crocodile, these were statement pieces of luggage reflecting the designer's edgy aesthetic. To underline, one had only to look at the ad, shot by artist Sam Taylor Wood. It showed a white, men's rib case on the beach with Alexander emerging in a white shirt from the waves.

http://news.yahoo.com/s/fwd/20070113/en_fashion_fwd/pittimcqueensflorentinemoment

This article features information on the latest news coming from Alexander McQueen's collaboration with Puma and Samsonite Luggage. McQueen teamed up with both companies giving them each unique and stylish designs with quite an edge.

Jackie Webb

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