Nick of the Times --Licensing News --A decade of Teletubbies

Nickelodeon series mirror multicultural world Dora and Diego are, if not household names, certainly popular among the preschool and toddler set globally--in part because they teach viewers Spanish or English words and phrases while keeping kids entertained. Children also receive a bigger message: that different languages, cultures and ethnicity's are things to explore and embrace. With the pending debut of two new shows this year, Nickelodeon continues to take a leading role in presenting world cultures, this time with shows set among families from Mexico and China. Toys designed to support and extend the series' learning efforts will follow.
An expansion of Nickelodeon's cultural content is key to the network's long-term success, says Sherice Torres, senior vice president of hard goods for Nickelodeon & Viacom Consumer Products. "There is an amazing pipeline of properties and new shows premiering this year." For preschoolers, Ni Hao Kai-lan spotlights a Chinese girl's interaction with her grandfather (and several cartoon critters), while sprinkling Chinese cultural references and a bit of Mandarin into each episode. "It's everything you're accustomed to from a Nick Jr. property, but introducing Chinese cultural elements," Torres tells Playthings.

The essence of this article is very simple and to the point. The television channel Nickelodeon is now licensing new programs, this is because they have a huge success with the current shows such as Dora the explorer and blues clues. The high level of educational information that is being delivered to little kids has won the hears of parents; little kids learn how to count, spell, become a good human being, and also are exposed to new languages such as Spanish, French, and even Chinese.

The channel has applied to put up new licenses to that the new shows are approved and then aired for the children. They believe that if kids are educated in a good way from the beginning the future of the world will be brighter then ever.

http://money.cnn.com/news/newsfeeds/articles/newstex/RBI-0067-15089754.htm

Rahul Zala