Boss Bullish on '07, Inks Deal With Swarovski

Hugo Boss is bullish about 2007, projecting rising sales and income, as well as signing a licensing agreement with a Swarovski Group subsidiary for men's and women's fashion jewelry under the Boss brand names. In addition, Hugo Boss and Amazar Holding AG, of Swarovski Group, have signed a six-year licensing deal that went into effect March 1.

The first collection of Boss Black and Boss Orange jewelry will be presented in spring 2008, and will be available in Hugo Boss stores and selected department and jewelry stores worldwide in July 2008.

http://www.wwd.com/search/article/114185?page=0&query=license

I think this is a great idea because many people who like Hugo Boss also like Swarovski. I am sure this will increase revenue as they are expecting it too. I believe this is a logical step for Boss because they can expand into an accesory line and can even pull in new consumers. Swarovski is known to have gorgeous pieces and accesories as well and this licensing deal is a very good idea for both companies because both are such high end known names. I cant wait to see whatthey come out with :)

-- Renata Levin