M by Madonna Debuts at H&M

Renata Espinosa Fri Mar 23
New York - Shoppers lined up on 5th Avenue early Thursday morning, March 22 for the launch of M by Madonna, the latest capsule collection from Swedish fashion retailer H&M.

The collection, the second and last collection by Madonna offered by H&M, is a 30 piece selection of body conscious basics with a narrow silhouette, mostly in black, white or khaki, that include trench coats in nylon or leather, skinny black pants, cropped jackets, graphic print dresses, bodysuits and wrap sweaters.
Along with the clothing line, M by Madonna also features a range of accessories, including a corset belt, patent leather stacked heels and a jewel box purse in silver or black leather.

Along with many other limited addition lines from designers such as Karl Lagerfeld, Viktor & Rolf and Stella McCartney, H&M is now featuring Madonna’s second collection in stores world wide. The collection includes a variety of apparel and accessories ranging from body suits to leather heels. In the past this Swedish retail chain has experienced extreme success with the collections they have offered by well known fashion designers. Madonna, being an icon herself, has established a line by picking through her own closet and selecting items she believed should be in every woman’s possession. I believe that offering collections such as these gives the consumer somewhat of a celebrity wardrobe for a portion of the cost. Every girl can agree that they would love to wear something designed by Karl Lagerfeld but cannot afford the high price tag. Licensing celebrity and designer names is a good marketing technique for the chain itself. Customers are excited to see the new collections to a point where there are lines out the door. After the collection launched, I found myself heading to the nearest H&M to see the line myself. Most of the apparel consisted of very basic top and bottom jumpsuits along with some printed dresses ranging from $50 and up.

Jackie Webb