Sharper Image and OfficeMax Announce Licensing Partnership

SAN FRANCISCO and NAPERVILLE, Ill., March 29 /PRNewswire/ -- Sharper Image Corporation today announced a multi-year licensing agreement with OfficeMax(R) Incorporated
Under the agreement, OfficeMax will offer Sharper Image branded office furniture and accessories made exclusively for OfficeMax under the Sharper Image Office(R) brand. Products will include desks, chairs, shredders, desk sets, accessories and related items. The furniture line's quality construction, unique functions and features will be consistent with the quality, excitement and innovation associated with Sharper Image products. The first product collection is currently rolling out into OfficeMax stores, with additional collections to debut throughout 2007 and beyond.

http://www.earthtimes.org/articles/show/news_press_release,82195.shtml

Hey, I thought this article was interesting because it has to do with two large compainies joining together. The reason that OfficeMax is doing this is to try to differentiate themselves from thier competitors. They feel they can attract new customers by using the Shaper Image name. OfficeMax feels that this will give them a more modern feel and really help their home furnishings department. This is the first licensing agreement for Sharper Image. The article also mentions how Sharper Image now provides other licensing opportunites on intellectual property, including patents and trademarks. I think that this will really help both companys in the future. They are both very well known companies and it should help them make new customers.

John Pruzinsky