Moschino and Allison In Eyewear Venture
Moschino and Allison In Eyewear Venture
By Luisa Zargani MILAN —
Moschino has signed an agreement with Allison SpA to produce and distribute the brand's eyewear collection for the next five years.The agreement replaces a previous deal with Luxottica. The first collection produced by Allison will bow at Paris' Silmo, the international eyewear exhibition held in October."Allison highlights the creative component of the collection, the DNA of our brand — this is the reason we've decided to link up with them," said Thierry Andretta, chief executive officer of Moschino. "Our design team is heavily involved in all the different steps that go into any license and we wanted it to be no different for our eyewear collection. With Allison, it's more about signature pieces."Silvio Vecellio Reane, chairman and ceo of Allison, based in Padova, said, "Our peculiarity is that we exalt creativity and we don't want to standardize products. We sell emotions and we want to give stores the opportunity to offer something new and different — there are so many similar products out there."In December, Allison inked a licensing deal with Benetton and already counts licenses with Gianfranco Ferré, Vivienne Westwood, Missoni, John Richmond, Dunhill, Mercedes-Benz, Dirk Bikkembergs and Roberta di Camerino.
I thought this was a good article because it shows how a smaller company can get big recognition by licensing themselves with a well known company. Allison seems like a wonderful company becuase of the unique pieces and different products, I think this is a good move for Moschino as long as their chemistry is good. It looks like this Allison company is making a lot of deals, so they should be careful as to not over license themselves. This article is a good lesson on licensing yourself, and if you want to read the rest the link is: http://www.wwd.com/search/article/114960?query=licensing
-Kristen Carnie
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