Yamamoto Designs for Mikimoto
Jeannette Park Tue Apr 10
New York - Mikimoto has tapped fashion designer Yojhi Yamamoto to create a collection for the venerable jewelry house. The two Japanese houses will join forces and design a 20-piece collection that will focus on Mikimoto's star gemstone, the pearl, it was announced Tuesday.
"The pearl is a symbol of feminine perfection, and, in the quintessential universe of fine jewelry, it stands alone," the jewelry house noted. "For these reasonsÂ…Mikimoto's incomparable reputation for designing, producing and selling the world's finest cultured pearl jewelry made it a perfect choice for Yohji Yamamoto."
This is the first time Mikimoto has collaborated with a fashion designer to create a collection of this magnitude. In 2001, the jewelry house launched a fashion designer collection that combined talents with Badgley Mischka, Oscar de la Renta, Carolina Herrera and Vera Wang to create individual pearl jewelry complements.
Mikimoto, one of the top jewelry companies to house one of natures most beautiful gemstones, the pearl, is collaborating will designer Yojhi Yamamoto to create a star collection. This collection is like no other since this is the first time Mikimoto is working with a designer to produce a collection of this size. I believe that whenever a designer or celebrity name is placed on an item, whether it is luxury or not, it sells. Not only do people purchase these items because to the name, but the purchase as a keepsake. This collection could have potential to be worth money some day due to the exclusivity of the item and collectors status. Companies are getting wise with new ideas since they know a familiar face will sell their goods. H&M for one has been doing excellent with their designers collections offered in the past such as Victor & Rolf, Karl Lagerfeld and Madonna. Yamamoto has already his name out in the industry in a variety of ways including designs for Adidas. Designers are teaming up with companies internationally to make a name for themselves and the business. Truthfully, it’s the only way to survive.
Jackie Webb
http://news.yahoo.com/s/fwd/20070410/en_fashion_fwd/yamamotodesignsformikimoto;_ylt=Alv_eHuKyEDog0gKOJecMCRPWrsF
New York - Mikimoto has tapped fashion designer Yojhi Yamamoto to create a collection for the venerable jewelry house. The two Japanese houses will join forces and design a 20-piece collection that will focus on Mikimoto's star gemstone, the pearl, it was announced Tuesday.
"The pearl is a symbol of feminine perfection, and, in the quintessential universe of fine jewelry, it stands alone," the jewelry house noted. "For these reasonsÂ…Mikimoto's incomparable reputation for designing, producing and selling the world's finest cultured pearl jewelry made it a perfect choice for Yohji Yamamoto."
This is the first time Mikimoto has collaborated with a fashion designer to create a collection of this magnitude. In 2001, the jewelry house launched a fashion designer collection that combined talents with Badgley Mischka, Oscar de la Renta, Carolina Herrera and Vera Wang to create individual pearl jewelry complements.
Mikimoto, one of the top jewelry companies to house one of natures most beautiful gemstones, the pearl, is collaborating will designer Yojhi Yamamoto to create a star collection. This collection is like no other since this is the first time Mikimoto is working with a designer to produce a collection of this size. I believe that whenever a designer or celebrity name is placed on an item, whether it is luxury or not, it sells. Not only do people purchase these items because to the name, but the purchase as a keepsake. This collection could have potential to be worth money some day due to the exclusivity of the item and collectors status. Companies are getting wise with new ideas since they know a familiar face will sell their goods. H&M for one has been doing excellent with their designers collections offered in the past such as Victor & Rolf, Karl Lagerfeld and Madonna. Yamamoto has already his name out in the industry in a variety of ways including designs for Adidas. Designers are teaming up with companies internationally to make a name for themselves and the business. Truthfully, it’s the only way to survive.
Jackie Webb
http://news.yahoo.com/s/fwd/20070410/en_fashion_fwd/yamamotodesignsformikimoto;_ylt=Alv_eHuKyEDog0gKOJecMCRPWrsF
posted by Licensing 3 @ 6:15 PM
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