Paramount to Oversee its licensing

Paramount Licensing will oversee worldwide licensing and merchandising for films and related product categories, including programs for Paramount Pictures, Paramount Vantage, DreamWorks, Nickelodeon Movies, and MTV Films, from the Paramount Pictures’ Hollywood offices. Paramount Licensing programs will extend across a broad range of categories, including consumer products, book publishing, themed restaurants, theme parks and location-based entertainment, live stage plays and film clip licensing.

Hey class! I thought this article was very interesting, because we are always looking at clips from movies and seeing how branding and licensing applies to them. In this article Paramount is expanding their marketing internationally. In doing so they have made programs for which the films are released including many of their animated movies, such as Charlotte's Web and Bubba Gump Shrimp Co.(from the movie Forrest Gump)...Hope you enjoy the article!

http://www.playthings.com/article/CA6432126.html

Lauren Barnett

Licensing 1:35pm