New York & Co. Signs With Inter Parfums

Published: Tuesday, April 10, 2007 NEW YORK — Inter Parfums Inc., which produces personal care products for Gap Inc. and is the fragrance licensee for Quiksilver, has a new client — women's wear retailer New York & Company Inc. Inter Parfums and New York & Co. said Wednes­day the fragrance producer would design and manufacture a new line of personal care products to be carried at New York & Co.'s 562 retail stores in the U.S. and on nyandcompany.com."We anticipate that the initial line of bath and body products will be in New York & Co. stores late this year or early next year," Jean Madar, chairman and chief executive officer of Inter Parfums, said in a statement with New York & Co. "The products that we are developing are designed for the target New York & Co. customer, the fashion-conscious, value-sensitive woman between the ages of 25 and 45."

Hey Everyone! Since we all love perfume I thought this is a good article. New York and Company is now teaming up with Inter Parfums, tomake a new line of perfumes and body products. I think this is a great idea because maybe this will bring a younger crowd into the store and expand their target market. This licensing deal is very smart on New York and Company's behalf for many reasons. One reason mainly is that bath and body products represent an ideal new category for brand extension. So when it comes out you should go check it out!

--- Renata Levin