Twentieth Century Fox Names Brand Licensing Director

20th Century Fox

HOLLYWOOD, January 4: Mike Baron has been appointed to the position of director of brand licensing and business development at Twentieth Century Fox.

Baron will be in charge of key Fox licensing properties, including Fox Sports, Speed Channel and IGN’s intellectual properties such as AskMen.com.

Before his new appointment, Baron spearheaded licensing and promotional initiatives at Fox Sports and Fox Sports Net. Prior to joining Fox Sports, Baron served as President of Eidolon Global LLC/Baron2, where he managed the company’s apparel and merchandise manufacturing business.