Natori to Launch Josie Foundations


The Natori Co. has signed a licensing agreement with Dana-co Apparel Group to produce a collection of bras and coordinating panties bearing the Josie name for spring 2008.

The deal is a further extension of the Natori firm's existing licensing pact with Dana-co to manufacture and merchandise bras by Natori and Josie Natori, as well as microfiber undies that are marketed in point-of-sale materials and hangtags as the Natori Underneath collection. Natori Underneath is part of the Natori Black Label line.

Neither officials at Dana-co nor Josie Natori, chairman and chief executive officer of the Natori company, would give a first-year wholesale sales projection. But branded bras by Josie might generate first-year revenues of $3 million to $5 million, according to industry estimates. Total wholesale volume of Natori foundations and panties is estimated at $20 million. This is in addition to annual revenues of about $40 million generated from daywear, sleepwear, robes and at-homewear by the Natori company.

Hey everyone, I thought this sounded kind of interesting, feel free to read more about it at http://www.wwd.com/search/article/112238?query=licensing+deals... the deal sounds like it will bring in alot of revenue for the company.

Kristen Carnie