Amazon Launches New Shoe and Bag Site

Erin Skrypek
January 04th, 2007 @ 1:38 PM - New York
One of the web's largest department stores, Amazon.com, launched a new, separate accessories site called Endless.com on Wednesday, January 3.

Amazon.com may have started out as an online bookstore just over 10 years ago, but it has since flourished into a NASDAQ-traded company that sells everything from used books to food to furniture and also serves as an online catalogue for actual department store chains like Target and Marks & Spencer.

With so much success from the original site, Jeff Bezos, the founder and CEO of Amazon.com, thinks he can now do for shoes and bags what Amazon did for books.

“Endless.com is unusual in that we are offering free overnight shipping on everything,” said Bezos in an earlier released statement. “Plus, return shipping is always free and we offer a 110 percent price guarantee on items customers find cheaper somewhere else.”

Endless.com will offer over 250 brands and 15,000 styles for the whole family, free shipping and free return shipping, effectively making separate trips to Stride Rite, 9West, Kenneth Cole, Steve Madden and others a thing of the past.


http://www.fashionwiredaily.com/first_word/news/article.weml?id=827

I'm not sure if endless.com will launch well. Amazon.com has been around for a while and well known for a bookstore, but I think they're trying to expand thier profits to other departments. With ebay.com as their competition, it will be quite competitive for them. Its a good thing that they're trying to promote special offers such as free shipping and price guarantee. This will attract customers, but if it does fail, I guess they will have to go back to selling books.....

-Vivian Yu