Stella McCartney to Design for Lesportsac

Save the date!

Starting in spring 2008, the limited edition line of Stella McCartney for LeSportsac travel bags, luggage, and baby accessories (aimed at the lucrative chic young mom market) will go on sale at chichi department stores, ritzy boutiques, Stella McCartney boutiques in London, New York & L.A., and select LeSportsac stores & online. As an avowed vegan & animal rights activist, McCartney is already known for her pricey non-leather shoes & accessories. "LeSportsac has a strong history of making iconic non-leather goods, and this is a unique opportunity for Stella McCartney to address a new category of accessories for the busy woman of today," Marco Bizzarri, CEO & president of Stella McCartney (50% owned by PPR, a subsidiary of the Gucci Group), recently told WWD. "It will give her bags a wider appeal," he explained, noting that this partnership will create a global market for her bags. The LeSportsac bags promise to be well designed and appealing to women, whether they’re sporting a mini-me as an accessory or not. The line will consist of 30-40 styles in the $200 to $250 range. LeSportsac previously teamed up with Gwen Stefani, to great success, while McCartney has already partnered with Adidas (activewear), and H& M (November 2005). In addition to both of her fragrances, her skincare line is set to launch stateside on February 15. This collaboration is another example of the strong, ongoing trend of good design at affordable prices, which Target has enjoyed great success with (Isaac Mizrahi; Proenza Schouler), Gap (Roland Mouret), and H&M (Karl Lagerfeld, Viktor & Rolf).

I found this article to be very interesting because Stella is so famous for her collaboration with other lines such as Adidas and H&M. Its safe to predict that her line of bags will do good as well.

Olga Karaseva