Christina Aguilera signs new fragrance deal with Procter & Gamble

Procter & Gamble and US singer, Christina Aguilera have signed an international licensing agreement to create Aguilera fragrances.
The fragrance, expected to be for women, should be available at the end of this year. Financial terms were not disclosed.
"We are thrilled and proud to partner with Christina, one of the most accomplished and recognized international performers of the last decade," commented Heike Hindenlang, Global Marketing Director Prestige Products. "She is an inspiration and a role model to women of all ages. Her fragrances will attract new consumers into the fragrance market and further enrich our portfolio"
This article was really interesting to me because we have been talking in class about how celebrities create their own brand. Celebrities are expanding their careers getting into different industries. Christina Aguilera is one of the many that is now creating her own fragrance line by signing a license agreement with Proctor & Gamble.
Alexandra Artim

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