Hawk Signs Exclusive Deal With Kohl's

By EMILY FREDRIX
AP Business Writer
AP Wall Street

February 1, 2007, 1:31 AM EST

MILWAUKEE -- Skateboard icon Tony Hawk has signed an exclusive deal with Kohl's Corp. to sell footwear under his brand through the mid-level retailer.

Hawk, known for his successful lines of video games and clothing as much as his skating, will begin selling his shoes at Kohl's 800-some stores and its Web site in February, the company was set to announce Thursday. The fashion and skate shoes will be targeted to young men and boys.

Kohl's, which also sells the popular Vans brand skating shoes, plans to price the Hawk line at about $40 per pair.

"It's its own art form, own fashion," he said of the sport. "I feel like doing the clothing line that's based on skating culture is something that's intuitive."

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This is an inspiring article. Tony Hawk's new footwear line at Kohl's I believe will do very well. It is an alternative look that I believe a lot of adolescents will love. I believe it will do very well out west, with all the skater and surfer cultures. Tony Hawk is probably the most well known skater of all time, and will be an excellent icon for the line of apparel and one of its key selling points. His enthusiasm for the culture and love for the sport is what makes him so authentic. He has several other ventures including a series of video games, and clothing lines, all of which have done very well. The footwear line is decently priced, although has several competatiors including Vans and DC.